DRY & COOL - Spring 2025

Client - Columbia PFG

For Columbia Sportswear, I produced a content series that highlighted their innovative fishing technologies through authentic, story-driven visuals. By capturing real fishing moments on the water—from battling storms to enduring summer heat—I was able to show how features like Omni-Shield and Omni-Freeze ZERO keep anglers dry, cool, and protected. Each piece of content focused on a single technology, combining cinematic storytelling with product education to connect gear performance to real experiences.

To ensure the content was both engaging and effective, I paired the visuals with clear calls-to-action that directed viewers seamlessly to Columbia’s product pages. The series adapted with the seasons, shifting from rain protection to cooling and sun-protection technologies, while maintaining a consistent voice and visual identity that reflected Columbia’s innovation and purpose.