ATLANTA BRAVES X REALTREE OUTDOORS

Client: Realtree, Atlanta Braves
Project Type: Social Content (Photo + Video), Marketing
Location: Columbus, GA

Role: Creative Direction, Set Design, Photography, Editing

Shot By: Dylan Barker

Edited By: Dylan Barker

Deliverables: Social Media Video Content, Edited Photo Set

objective

The goal was to create a body of campaign imagery around the Atlanta Braves x Realtree collaboration that felt true to both brands, blending Realtree’s outdoor heritage with the culture and identity of Braves baseball.

Approach

We approached the shoot by leaning into that shared Southern identity, creating imagery that connected the Realtree brand naturally with Braves baseball rather than treating the two as separate worlds.

The photography focused on the crossover between sport, outdoor culture, and lifestyle, building a visual campaign that felt recognizable to both Braves fans and Realtree’s outdoor audience.

Usage

Created to support Realtree and the Atlanta Braves’ promotion of Hunting & Fishing Night at Truist Park across digital marketing, social media, and event-related campaign channels.