realtree outdoors X DUCK HEAD

Client: Realtree Outdoors, Duck Head Apparel
Project Type: Short Film and Marketing
Location: Columbus, GA

Role: Creative Direction, Cinematography, Editing

Shot By: Dylan Barker

Edited By: Dylan Barker

Talent: Bill Jordan, Tyler Jordan

Deliverables: Short Film, Social Media Video Content

objective

The goal was to create a cinematic body of content centered around the legacy of RealTree and the relationship between founder Bill Jordan and his son Tyler, using turkey hunting as the vehicle to explore themes of tradition, timelessness, and connection to the outdoors.

Approach

We approached the project as a fully directed, story-driven production built around the natural rhythms of turkey hunting in Georgia. The focus stayed on early mornings in the woods, preparation, conversation, and the quieter moments shared between father and son. Interviews were woven throughout to ground the film in personal history and generational tradition, while detailed textures, landscapes, and controlled cinematic sequences helped reinforce the visual identity of both RealTree and Duck Head.

Usage

Created for RealTree and Duck Head Apparel for use across social media, brand storytelling, campaign promotion, and digital marketing surrounding the Duck Head x RealTree collaboration.