COLUMBIA PFG - FALL 2025

Client: Columbia PFG
Project Type: Social Media Campaign (Photo + Video)
Location: Jackson Hole, Wyoming

Role: Creative Direction, Cinematography, Photography, Editing

Shot By: Dylan Barker, Erick Dent

Edited By: Dylan Barker

Talent: Erick Dent

Deliverables: 2x Instagram Reels (Collaborations), Edited Photo Set

Objective

The goal was to create a set of social media assets that felt true to the PFG lifestyle while highlighting the Fall 2025 line in a natural, on-the-water setting.

Approach

Working in tandem with Erick, we focused on building content around real moments rather than staged scenarios. Early light, time on the water, and a slower, more cinematic pace drove the visuals. The intent was to integrate the product naturally into the environment, allowing it to feel like part of the experience rather than the focus.