Poncho Outdoors

Client: Poncho Outdoors
Project Type: Commercial Lifestyle Content (Photo + Video), Marketing
Location: Montana, Wyoming

Role: Creative Direction, Photography, Videography, Editing

Shot By: Dylan Barker

Edited By: Dylan Barker

Talent: Tanner Lent, Jared King

Deliverables: Lifestyle Photography, Short-Form Video, Product-Focused Content

Objective

The goal was to create a collection of lifestyle and product-focused content for Poncho Outdoors, highlighting the brand's pearl snaps and denim apparel through authentic fishing and everyday outdoor experiences.

The campaign aimed to showcase the versatility of Poncho's apparel while creating engaging assets for social media, digital marketing, and seasonal product promotion.

Approach

We focused on capturing the connection between Poncho's apparel and the people and lifestyles it was designed for. The shoot blended fly fishing, time on the water, and the everyday moments surrounding a day outside.

Rather than treating the apparel as the centerpiece of every frame, we incorporated it naturally into the experience, balancing candid lifestyle imagery with intentional product details and functional features.

The result was a collection of content that felt approachable, authentic, and true to Poncho's identity.