FREE FLY

Client: Free Fly Apparel
Project Type: Social Content (Photo + Video), Marketing
Location: Islamorada, FL

Role: Creative Direction, Photography, Editing

Shot By: Dylan Barker

Edited By: Dylan Barker

Talent: Brandon Cyr, Connor Flamm

Deliverables: Social Media Edited Photo Set, Advertisement

Objective

The goal was to create a collection of commercial lifestyle and product imagery for Free Fly Apparel in the Florida Keys, highlighting new apparel releases debuting at ICAST while building a versatile library of assets for upcoming product launches, social media, and print advertising.

Approach

We focused on capturing the natural connection between Free Fly's apparel and the environments it was designed for. Using the Florida Keys as our backdrop, the shoot centered around authentic days on the water, blending fishing, lifestyle, and product-focused photography.

The approach was intentionally grounded and natural, allowing the apparel to feel like part of the experience rather than the focus of it. We balanced candid moments on the water with intentional product imagery to create a cohesive collection that felt true to Free Fly's identity.

Usage

Created to support Free Fly Apparel's new product introductions at ICAST, seasonal product launches, digital marketing, social media campaigns, and print advertising.